Listings and marketing
Walk into every listing appointment with a deck built to win it.
Build a custom listing-appointment presentation with a CMA, a defensible pricing strategy, and clear market positioning, so you arrive ready to win the listing.
Updated June 2026 · one of 17 tools in the RealtrAI workspace
Fair Housing screened on every output
The challenge
- !Rebuilding the same deck from scratch the night before every appointment
- !Pulling comps in one tool, pricing in another, and slides in a third
- !Generic templates that do not speak to this seller or this street
- !Defending a price the seller disagrees with, without the reasoning written down
- !Worrying that neighborhood language in your deck could cross a Fair Housing line
What it does
- ✓Generates a complete listing-appointment deck from a property and a short brief
- ✓Builds a comparable market analysis with adjustments and a price-per-square-foot summary
- ✓Recommends a list price range with three scenarios: aggressive, at-market, and patient
- ✓Writes market positioning copy tied to the seller's stated goals and timeline
- ✓Drafts the marketing and launch plan as presentation-ready slides
- ✓Produces a pricing objection page so you are ready when the number gets pushback
- ✓Screens every client-facing slide against Fair Housing rules before it reaches you
- ✓Lets you edit numbers, swap comps, and reorder slides before you present
Inside the tool
Every capability, included.
Why it matters
The deck decides the appointment before you say a word
Sellers compare agents. The agent who arrives with a clear price, real comps, and a plan looks like the professional who will get the home sold. Listing Presentation gives you that deck without the late night. You spend your prep time rehearsing the story, not formatting slides.
One workspace, one deck
Comps, pricing, positioning, and marketing live in a single generated presentation instead of three disconnected tools.
A price you can defend
Three pricing scenarios come with the reasoning written out, so the number on the slide has an answer behind it.
Tailored, not templated
Positioning copy reflects this seller's timeline and goals, so the deck reads like it was built for them.
Built for the appointment
From property address to presentation in minutes
You bring the property and a short brief. The tool builds the full deck in about four seconds, then hands you an editable draft. Adjust the comps, set the price you want to lead with, and present.
Structured for the room
Cover, agenda, CMA, pricing, marketing plan, and next steps in the order you walk a seller through them.
Objection-ready
A pricing objection page anticipates the pushback so you are not improvising at the table.
On brand
Your brokerage, headshot, and contact details apply across every slide automatically.
Compliance built in
Positioning that stays on the right side of Fair Housing
Neighborhood and lifestyle language is where listing decks get agents in trouble. Every client-facing slide runs through a three-tier Fair Housing screen before it reaches you, and every flag is logged. You always review and approve before you present.
Seven protected classes
Screened against the federal protected classes plus state and local additions for your market, across all 180+ jurisdictions covered.
HUD-aligned review
Drafts are checked against HUD advertising guidelines before they reach your editor.
Audit trail
Every flag and override is recorded, so your brokerage has a record of what was screened.
Connected across the workspace
One source of truth.
CMA Builder
Pull a deeper comparable market analysis from CMA Builder and drop the adjusted comp set straight into the pricing section of your deck.
Listing Writer
Once you win the listing, hand the property to Listing Writer to draft the MLS description in Luxury, Vacation rental, or Investment tone.
Neighborhood Guide
Use Neighborhood Guide to add a screened area overview to your positioning slides without writing it from scratch.
How it works
Adopting listing presentation.
Enter the property and seller brief
Add the address, the basics, your seller's goals, and the comps you want to anchor on.
Generate the deck
In about four seconds you get a full presentation with a CMA, pricing scenarios, positioning, and a marketing plan.
Review and adjust
Swap comps, set your lead price, edit the narrative, and reorder slides. Fair Housing flags surface here for your review.
Present and win
Walk the seller through a deck built for their home, with a price you can defend and a plan they can picture.
Standards & compliance
Built in, not bolted on.
FAQ
Questions, answered.
Does this replace pulling my own comps?
No. You choose the comparable sales and active listings the deck anchors on, and you can pull a deeper set from CMA Builder. The tool organizes them, applies adjustments, and turns them into a clean pricing story you can defend.
Can I change the recommended price?
Yes. The deck gives you three scenarios, aggressive, at-market, and patient, with the trade-offs spelled out. You set the price you want to lead with before you present.
Will the deck use my brokerage branding?
Yes. Your brokerage brand, headshot, and contact details apply across the slides automatically. Brokerage plans add white-label options.
How does the Fair Housing screen work?
Every client-facing slide passes a three-tier screen: a pre-generation filter, an output review against HUD advertising guidelines, and an audit log of every flag. The screen covers the 7 federal protected classes plus state and local additions. A human reviews before the deck is presented.
How long does it take to build a deck?
Generation averages 4.2 seconds. Most of your time is spent reviewing and tailoring the draft, not building from a blank slide.
Get started
Try Listing Presentation free for seven days.
It is one of 17 specialist tools in your RealtrAI workspace. No credit card.