Lead communication
A five-email sequence, written before the lead goes cold.
Turn one lead into a five-step drip sequence keyed to how they found you: new lead, open-house visitor, or past client. Every email is Fair Housing screened before it reaches your outbox.
Updated June 2026 · one of 17 tools in the RealtrAI workspace
Fair Housing screened on every output
The challenge
- !Most leads need five or more touches, and most agents stop after one.
- !Writing email two, three, four, and five for every lead is the work that never gets done at 9 pm.
- !A new lead, an open-house visitor, and a past client need different messages, and one generic template serves none of them.
- !Every email that describes a home or a neighborhood is client-facing copy, and client-facing copy carries Fair Housing risk.
What it does
- ✓Generates a complete five-step sequence from one set of lead details, with subject lines and recommended send timing.
- ✓Keys the sequence to lead behavior: new leads get an introduction arc, open-house visitors get a follow-through arc, past clients get a stay-in-touch arc.
- ✓Screens every email against the 7 federal protected classes plus state and local additions before you see it.
- ✓Rewrites any single step without regenerating the whole sequence, so you can tighten email three and keep the rest.
- ✓Keeps each sequence together as one object, so you always know which step a lead is on.
- ✓Keeps your leads and your drafts inside your own tenant. You own every email you generate.
Inside the tool
Every capability, included.
Why it matters
One lead, five touches, three different arcs
The follow-up that converts a new internet lead reads nothing like the note that keeps a past client referring you. Follow-Up Emails writes the whole arc for the lead you actually have, so every touch builds on the last one instead of repeating it.
New lead
Introduction to call request across five emails. Establishes who you are, proves you know their market, and asks for the conversation without begging for it.
Open-house visitor
Starts from the home they walked through, answers the questions they left with, and offers the next showing before their interest fades.
Past client
Check-ins, home value touchpoints, and a referral ask that reads like a note from their agent, not a campaign.
Built in
Every email screened before it sends
Follow-up email is client-facing copy, and it travels further than you think: forwarded, screenshotted, filed. Every email in every sequence passes the same three-tier Fair Housing screen as a listing description before it reaches your outbox.
Before generation
A pre-generation filter keeps prohibited language out of the draft in the first place.
Before your outbox
Each email is reviewed against HUD advertising guidelines, with any flags surfaced in plain language.
After the fact
Every flag and override is written to an audit log your brokerage can review.
How it fits
The sequence stays together, so the thread stays coherent
Five emails written one at a time drift in tone and repeat themselves. Follow-Up Emails generates the sequence as one piece, so email four remembers what email one promised, and you can see the whole arc before the first send.
One generation
All five emails arrive together, in order, with timing, so you review the arc instead of assembling it.
Step-level edits
Rewrite the step that misses without touching the four that landed.
Any email tool
Drafts copy clean into Gmail, Outlook, or your CRM's email composer.
Connected across the workspace
One source of truth.
Open House Follow-Up
Send same-day thank-yous with Open House Follow-Up, then drop those visitors into the open-house sequence here for the next four touches.
Market Update Email
When a sequence ends and the lead is still warming up, hand them to Market Update Email for long-term monthly nurture.
Phone Scripts
When a reply lands and it is time to call, open Phone Scripts so the conversation is as prepared as the emails were.
How it works
Adopting follow-up emails.
Add the lead
Enter the lead's name, how they found you, and what you know about what they want.
Pick the sequence type
Choose new lead, open-house visitor, or past client. The arc, tone, and timing adjust to the behavior.
Review the screened sequence
All five emails arrive together, each already passed through the Fair Housing screen, with flags shown in plain language.
Edit and send on schedule
Tighten any step, then copy each email into your email tool on its recommended send day.
Standards & compliance
Built in, not bolted on.
FAQ
Questions, answered.
What are the three sequence types?
New lead, open-house visitor, and past client. Each has its own five-step arc: new leads move from introduction toward a call, open-house visitors move from the home they saw toward a showing, and past clients get check-ins and a referral ask.
Do all five emails come at once?
Yes. The sequence generates as one piece, so the emails build on each other instead of repeating. You review the full arc, edit any step, and send each email on its recommended timing.
Can I change one email without redoing the sequence?
Yes. Ask for a rewrite of a single step and the rest of the sequence stays as you approved it.
Does it send the emails for me?
It writes them, screens them, and gives you the send timing. You send from your own email tool or CRM, so every message goes out from your address, reviewed and approved by you.
How does the Fair Housing screen apply to email?
Every email is client-facing copy, so each one passes the same three-tier screen as a listing description: a pre-generation filter, a review against HUD advertising guidelines, and an audit log of every flag.
What if the lead replies in the middle of the sequence?
That is the point. Stop the drip, answer like a human, and if the reply calls for a phone call, Phone Scripts will have the conversation ready.
Get started
Try Follow-Up Emails free for seven days.
It is one of 17 specialist tools in your RealtrAI workspace. No credit card.